With so many folks complaining about what was wrong about their social network of choice, I thought to myself how I would make my favorite improve.
In the last year, Twitter has overhauled its experience. They acquired the best respective mobile and desktop clients to make their feeds more seamless across platforms and cut off encroachment from external influences to their user interface. They finally relaunched the browser-based network with updated personal profiles and all-new brand pages as well as adding browsable personal photos.
So, what could they be doing better?
It really comes down to what they want as a company. If they want to simply continue to be a hub for conversation and news gathering, they can continue on the path they’re on but if they want to take down facebook as the broader Internet’s social network of choice, they need to position themselves as not only the center of digital conversation but also the pre-eminent window in which users are able to browse each other’s lives.
Tweets used to be more personal and revealing. As Twitter has grown, it’s become more of a glorified RSS feed. Tweets are more often cultural observations or opinions than they are indicative of what the person is actually doing at the moment. This is where Instagram could be so instrumental–as the saying may be revised, “an Instagram picture is worth a thousand Twitter characters.”
If Twitter were able to acquire Instagram, it could be a seamless merging. It would be a simple toggle between browsing tweets or browsing photos. Adding a photo feed as opposed to merely having profile photos would add an element of personality that Twitter is currently lacking. Some are good with words, but many are not.
The simple addition of seeing an actual photo instead of a link to a twitpic would completely change the way people use the service and I think, would make Twitter a stronger competitor in the long run.