This collaboration is a result of a 2009 conversation that I had with Mark Parker in Paris. We spoke for hours on the merits of individual handicraft versus the economy of scale in factory production. The design triangle: quality, speed, cost – choose two – is broken open by the innovative global production techniques and ethics developed and continually refined by NIKE.
The “die broke racing philosophy” (starting with 100% and ending with 0% to save weight and increase speed), is a useful strategy, but can also conflict with sustainability , and compromise long-term strength. Before recycling, there is reuse. Before reuse, there is durability.
John Ruskin’s Seven Lamps of Architecture, from May 1849:
153 years later, these ideas are the guiding principles of this collaborative capsule collection. Here we shun innovation for its own sake, but embrace the use of innovation only as a necessity. Fashion is power and truth and beauty and life and obedience, and it’s achieved at great sacrifice – just like athletics.
Parker said to me, “If you think you can do better, why don’t you try?” I said “Okay,” and three years later, after we both learned a lot, this is the result of that challenge.
April 11, 2012