The US media and its history of abandonment of the people whose wars we fight.
Tag Archives: advertising
Powerade – The Dance
My friend and coworker, Taylor Twist, directed a helluva debut spot for Powerade’s new campaign. I love the choice of Gil Scott Heron & Jamie xx – NY Is Killing Me.
This is just the first spot in a series of dope commercials for the underdog brand. Stay tuned for more Powerade goodness during March Madness.
Gatorade: #winfromwithin
Gatorade debuted a new campaign during All Star Weekend called #winfromwithin. I’ve always thought their “What’s G” spots were annoying and confusing but it’s hard not to appreciate the greatness of Phil Jackson and Michael Jordan’s flu game performance.
Your Life Is Your Life
the laughing heart
your life is your life
don’t let it be clubbed into dank submission.
be on the watch.
there are ways out.
there is a light somewhere.
it may not be much light but
it beats the darkness.
be on the watch.
the gods will offer you chances.
know them.
take them.
you can’t beat death but
you can beat death in life, sometimes.
and the more often you learn to do it,
the more light there will be.
your life is your life.
know it while you have it.
you are marvelous
the gods wait to delight
in you.
– by Charles Bukowski